DUG Wins Prestigious Award

The World Food Innovation Awards is an event that celebrates innovation across all food and beverage categories – and quite the big deal in the sustainable food industry. In 2021, the competition was exceptionally stiff with a whopping 276 entries, from 22 countries, across 26 different categories.

Best Allergy-Friendly Product

Despite competing against many strong and established brands, a highly distinguished panel of judges crowned DUG winner in the Best Allergy-Friendly Product category. We’re advocates for sustainable alternatives that everyone can enjoy, so we’re very happy to receive this particular award for DUG.

DUG World Food Innovation Award  



Honourable Runner-Up

The good news didn’t stop there, though. DUG was also granted the honourable Highly Commended award (second place) as Best Plant-Based Beverage. As we’re really proud of the taste and qualities of our plant-based drinks, this is certainly the icing on the cake. Our products were also nominated finalist in two other categories: Best CSR/Sustainability Initiative and Best Health or Wellness Drink.



Here's What Our CEO Thomas Said
After Receiving the News

“I’m very happy that DUG won the award for Best Allergy-Friendly Product. And I’m equally excited that people share the opinion that we have created a great tasting drink from potatoes.”